King Solomon had a journal. The disciples of Jesus of Nazareth had journals. Anne Frank had a journal. And now, with the wonderful World Wide Web, you can have a journal too! But be careful--calling an online journal a journal is not trendy, and will evoke laughter and nasty looks from yuppies with Macintosh notebooks and Starbucks Frappuccinos: you'd best call it a "blog." What is this crazy thing called a blog? Why, that's easy!
Blog: Short for "web log," the phrase blog applies to any of the multitude of private and public journals hosted on the Internet (whether on privately owned servers or public hosting sites such as www.blogger.com) for any or all of a variety of reasons, such as (but not limited to) the sharing of personal anecdotes, venting at a commonly unfair world, spouting of political and/or social propaganda, reviewing any form of entertainment, literature, or art, and threatening to kill and consume a domesticated rabbit.
In short, a blog is whatever you want it to be (unless you want it to be a journal). But as the old man warned us before he got gunned down in the streets of New York, with great power comes great responsibility. Thus, while you are technically entitled to blogging (see what i did there? I made a verb out of an abbreviation!) about whatever you choose, that doesn't necessarily mean you should. Unbridled blog production will very soon lead to boredom on the part of your readership, and very likely boredom on the part of, well, you. Here are some common snares one should expect to encounter while operating a blog:
The Icarus Effect: Someone once said "the sky's the limit." That person was clearly not familiar with the tragic story of the man who aimed for the sun and ended up in the sea. You see, at first the possibilities seem endless: given nothing but a seemingly infinite array of empty pages waiting to be filled with whatever you see fit to fill them with, you will undoubtedly be tempted to boast your existence to the world. "HEY OUT THERE! LOOK AT ME! LOOK WHAT I CAN DO!" And if you're lucky, a few people look at you, waiting for your first trick.
Unfortunately, this is where most people fold under the pressure. Rather than simply starting out with a parlor trick or two and building toward the Houdini material, many people begin to build hype with a list of coming attractions. This is all fine and dandy if you can deliver, but usually the list of what you plan on doing with your blog is more a stream of conscious thought -- "oh, and i'll explore the concepts of quantum physics, and i'll review a book every other day, and i'll write lyrics despite the fact that i've no musical experience whatsoever, all while recounting every slightly entertaining conversation i have" -- you get the idea.
If you can pump out a blog an hour--heck, a blog a day--then more power to you. But most people find that the ecstasy high runs out after (at best) a week of beginning a blog, and soon those promises to chronicle every trip to the bathroom become nothing but the melted wax and scattered feathers of yet another crash-burn-and-drown victim.
That said, the flying machine has its lower limits as well. While trying to maintain a daily blog may prove too stressful or unreasonable for the average blogger, trying to maintain a page with one or two entries a month often results in much the same way. Water builds on the wings and they become heavier and more burdensome to flap. Two blogs a month becomes one blog every two, and within six months there's another ghost town in Blogville, USA.
The Emo Complex: All you ever wanted was someone to care about you. But it's been a month and you still have no comments on the masterful political commentary you took two hours to write in the local bookstore. You plastered your myspace profile with flashing banners that linked to it. You plugged it in your term papers. It was hidden in the source code of the C++ program you submitted last week for Comp 141. But, it seems, no one cares. You tried and tried but...[insert sobbing here]...nobody so much as left you a hello.
Admittedly, the no-comment syndrome is perhaps the toughest to deal with, particularly for beginning bloggers. It takes a while to amass a following and even then you may discover that your most faithful readers rarely feel inclined to post replies to material they feel speaks well enough for itself. They probably don't realize how abandoned you feel amidst their silence; but be careful not to start pleading with them. People dislike nothing more than an angry or melodramatic post criticizing them for their failures to live up to your standards. If they feel like commenting, they will do so. If not, it's OKAY; you'll soon find that the few comments that do litter your blogs pack far more meaning than the drivel and side-conversations that traditionally spawn on well-publicized pages.
Perhaps the best bit of advice is to write something that YOU want to read. There may never be any comments on your page, but as long as you can find enjoyment from plodding through your own archives, you've done well enough. After all, blogging is just another hobby for most people, and a hobby need only make one person happy: the hobbyist.
The Identity Crisis: This somewhat ties in with the previous pitfall. As long as you are writing for yourself, you will never have any difficulties so far as personal enjoyment goes. But the Internet is not a personal playground. You have to share the swings and slides and monkey bars with everyone else, and there's no telling who will run across what you've written. This presents two issues: first, the sort of writing you want to be known for and second, the way in which you represent the people you interact with on a daily basis.
These issues are more of a personal problem than anything else. The moment you realize that people are reading your journal, you are going to change the way you write it. Sometimes this means writing harsher content than you would traditionally write because you know the target will run across your words. Other times this means just the opposite: you don't speak your heart because you don't want to hurt someone else with what you say. Ironically, people have used journals to vent their raw, unbridled emotions for centuries. Blogging, however, forever brands your face with the words of your choosing, and thus requires a level of social tact that you might not exercise on paper.
Naturally these are not the only problems you will face in this new world of web-logging. But just as a good father must allow his son to make his own mistakes, so shall you be allowed to discover these and other hardships for yourself. It's a tough world, no doubt, but with realistic goals and a lot of determination, your blog might just soar.